DWD Concepts – the Dortmund based, owner-managed company is a specialist for creating a stylish and sales-promoting atmosphere at the POS. With its customer-specific LED systems DWD Concepts demonstrates a feel for the latest technological developments and lighting trends.

One of the product highlights is the almost invisible low-voltage power rail (INWI®). This bespoke power supply system is a perfect match for integrating linear LED shelf luminaires into shop shelves. Shelf bottoms can be moved to another position in seconds, luminaires can be connected to the power rail by every employee instead of hiring expensive electricians. No wires are longer than the depth of your shelf, untangling a mess of cables is a thing of the past. The customer can choose from eleven different types of INWI® power rail systems which fit into almost every existing shelving system.

In order to guarantee a perfect product illumination for a wide range of products and the different branches of trade DWD Concepts offers a huge variety of linear LED luminaires for all kinds of shelf types. The inhouse R&D and production guarantees a quick solution for special projects. Prototypes can be developed and produced within a few days.

Internationally known and successful brands and companies rely on INWI lighting systems.

  • Excellent price-performance ratio with high flexibility.
  • Professional competence and experience in large-scale projects and creative solutions.
  • Own development & manufacture of high quality lighting systems.
  • Customized luminaires for shelves, showcase, displays, as well as for special applications.
  • Easy to install and economical lighting solutions