DWD lighting consultants, lighting designers and lighting technicians are pioneers and trendsetters when it comes to point-of-sale lighting that improves sales. Whether it’s a grocery shelf, jewellery cabinet or a boutique, our lighting planning is thoroughly aligned with the buying behaviour of your customers.
We turn sales rooms into experiences. The correct colour temperature, the ideal lighting situation, the perfect shopping experience: DWD lighting technology positively influences consumption behaviour whilst also lowering operating costs by switching to LED lighting. For you, this means more sales and more profit.
A pleasant atmosphere influences purchasing decisions! Well-chosen lighting colours plays a considerable part in creating a pleasant atmosphere, meaning customers stay in the consultation room for longer. It should be noted that the selected light colour and intensity must be adapted for the product and the presentation space. Ultimately, the combination of light and architecture has a strong impact on the customer's purchasing behaviour.
The WOW effect! Appealing LED lighting technology can perfectly set the scene for a product, triggering positive emotions during the shopping experience. In this way, light basically acts as a promotion tool by helping customers get their bearings quickly, steering their attention to the products offered. The staging of light on the product and light within the room must be harmonised with each other, and this is important. This is the only way to ensure a harmonious atmosphere that turns shopping into a fascinating experience.
Our lighting will turn your brand into a sales magnet. Modern sales rooms are characterised by brand hotspots and shop-in-shop systems that are in competition with each other. Strong brand development as a unique selling proposition is no longer enough to set your product apart from the competition. Optimal usage of light as a staging tool is the ideal means of gaining the customer’s attention and leading them to your brand. Light acts like a magnet and increases consumption in the process.